The Customer Success SaaS Platform Architecture Businesses are shifting from selling products to providing software and services with a subscription-based model. The model generates hundreds – sometimes thousands – of monthly revenue streams instead of a few large product sales. This complicates the process of measuring and managing “success” with a customer. While revenue is a…
Achieving Customer Success at Scale Customer Success must be ongoing for SaaS organizations to implement it successfully into their operations. It also must be scalable. As organizations add more customer accounts, their need to understand how to scale a customer success team and how to manage the growing complexity of these relationships. They also need to…
What Is User Engagement? Recently a friend of mine recounted an experience in which she needed a product to help her produce a brochure in a few days for an unplanned event that had a wide reach within her customer market. She tried to get this done quickly through products she found online, but just…
Dallas, TX, Jan 15, 2020 – SmartKarrot a customer and product success platform announces the successful completion of $1 million angel round funding. Completed with the participation of several high net worth investors and promoters, the funding is first tasked with enhancing SmartKarrot’s online platform. Funding will also support activities surrounding market acquisition. Founded by…
Customers choose, recommend and pay more for a brand that provides a personalized experience Whether introducing users to your platform or sending them reports and invoices each month, every interaction you have with customers is an opportunity to influence them, impress them and strengthen their loyalty to your product. These touchpoints, or moments when users…
The advent of consumer mobile apps has created new benchmarks for user experience. Also, fatigued by an increasing ecosystem of SaaS tools, modern users want their web apps to ‘just work’. Stung by criticism, customer churn, and flat-lining of their product usage, many SaaS companies have woken up to the fact that product adoption is the fundamental…
The key to preventing churn is taking a customer-focused view and orienting and simplifying all activities around it. For software as a service (SaaS) companies, customer churn is a constant concern. You can have the best platform on the market and stellar customer service and still lose customers every month. Of course, there are always…
How customers use and interact with your product trumps everything. Customer success has become a popular buzzword for software as a service (SaaS) companies looking to increase the amount of time and money customers spend on their platform. By tracking customer usage along with associated account health and addressing those preemptively, SaaS firms hope to…
