The connection between employee satisfaction and business success is not new. However, it’s taken a long time for business leaders to recognize how important that correlation is. But what about the connection between employee satisfaction and customer success? The answer is simple, only when you reach absolute satisfaction can you route to stellar customer success….
Building trust is not easy. It takes effort, it takes time, and it also takes a few tricks up your sleeve to earn customer trust. In the customer success industry, building trust is extremely important. The trust between a customer and a company is just as significant as it is for any other relationship. When…
Customer success departments have different structures in different companies. Large enterprises have a well-laid structure of the whole department with a proper reporting mechanism. The Director of Customer Success comes somewhere in the middle of the corporate ladder. Mostly they report to the Vice President of Customer Success or the Chief Customer Officer. A Director…
What is the one thing that SaaS businesses have in common? Yes, you got it. Customer success! Goes without saying, customer success resources break the internet with a humongous flow of information, but it is kind of at sixes and sevens. And that is why we have collated all the information here for your benefit….
When your brand itself has a compelling mission and a well-defined vision, your employees would be more than just happy to put their heart and soul into the work. And that is why the terms customer success mission and customer success vision play an important role, because you know it matters. In situations where these…
Goes without saying, overcoming a new job’s learning curve could put a lot of pressure on you. Let alone, leave the desire to imprint an indelible impression on your employers. Hail the Lord, there is a way how you can seamlessly adapt to your new milieu. That in technical terms is referred to as a…
Oftentimes, Customer Success Managers face a common doubt in their work life. What engagement model to use for their customers? Or, what is the optimum frequency of touchpoints they should maintain for the best results? There are indeed multiple factors at play. E.g. A low touch customer success is useful for low servicing cost and…
Retaining the customer for a greater Customer Lifetime Value (CLV) is an evolving science in the modern SaaS industry. And a great customer engagement strategy is indispensable in achieving that goal. Customer loyalty is not an overnight result of your efforts. It stems from the long-term strategy in place that involves regular engagement with the…
There was a time when product based companies used to depend only on fresh sales to grow their business which was decided by the number of customers they acquired. The products were designed in such a way that only a one-time purchase was needed for the customers to own the product. The relationship between the…
In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. This is the foundation of customer segmentation in SaaS. As a SaaS business, you’d have often tried to make your service ‘good for everyone’. As a matter of fact, it never really benefits…
