Business Tips


Product-Centric vs Customer-Centric: Which Approach Should Businesses Follow?

There was a time when large organizations were built solely depending upon the product-centric approaches. But as the customers have evolved, companies are slowly shifting towards a customer-centric approach. Product centric vs customer centric approach is the biggest dilemma that modern companies find themselves dealing with. These two approaches are the two sides of the…


10 Tips to Respond to Customer Complaints the Right Way

To sustain through the cut-throat competition, every business tends to become customer-centric. Eventually investing in ‘support and service’ helps businesses understand customer complaints. However, there is always a silver lining when it comes to customer complaints. When seen through multiple lenses, it is actually a healthy contribution to your niche. It shows that people are…

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