90%. That’s the rate of failure for the startups during their initial years. The challenge of acquiring its first 100 customers is something that every startup has to face. They don’t know if the product they are offering has any value until they start generating revenues. Acquiring the first cohort of customers is often more…
Let’s get it straight – the one thing common between freemium or free trial is that none generate revenue. Before we dive into what both terms mean, it makes more sense to know what it is not. With a heavy heart, accept the fact that neither of them can protect an already ailing SaaS business….
Most of the businesses have multiple sources of revenue that they generate. Few of the revenues come from their core services and products and are called operational revenue. Other revenues are called non-operational revenues that come from sources like interest or dividends. But out of all the revenues, the most common and primary source of…
There was a time when large organizations were built solely depending upon the product-centric approaches. But as the customers have evolved, companies are slowly shifting towards a customer-centric approach. Product centric vs customer centric approach is the biggest dilemma that modern companies find themselves dealing with. These two approaches are the two sides of the…
Understanding consumer behavior has been one of the greatest challenges for companies for a long time. It is important to know what your customer would choose out of all the given options. It makes it easier for companies to design the algorithms of automated systems that interact with customers. The customer use case is one…
With the evolution of the business processes in modern companies, the sales process is not left untouched. It’s not just about acquiring more customers in a spree anymore; you have to be equally conscious about the brand reputation. And until you find the right customer, it is hard to build such a reputation. If you…
To understand the SaaS business growth, let’s take a quick look at the SaaS history through this analogy. Imagine a gated society of thousand apartments. After the construction, the builder sells the apartment to different customers. After all the apartments are sold, the builder would still maintain the society for a period of around 5…
Being cynical is easier these days. We are running on empathy and emotional deficit. But what we choose to do with our emotions is totally up to us. So how do we switch to a rather positive virtue? Or in simpler terms, how do we choose empathy instead? Luckily, evidence for substantial empathy in the…
To sustain through the cut-throat competition, every business tends to become customer-centric. Eventually investing in ‘support and service’ helps businesses understand customer complaints. However, there is always a silver lining when it comes to customer complaints. When seen through multiple lenses, it is actually a healthy contribution to your niche. It shows that people are…
Just to recap, a QBR is a quarterly meeting you hold with your clients to review all the progress made in the last quarter and to share a plan. The plan is about how you can help clients derive more value from your product. This sounds straightforward. It is easier said than done. When you…
