Customer Success Intelligence

Churn rate is the rate of customers or revenues lost by a company in a given time period. It is a common belief in the SaaS industry that the acceptable SaaS churn rate benchmarks is around 5% annually. It means that out of every 1000 customers if...

Customer churn is one of the biggest woes of SaaS companies. Companies spend a hefty amount of money on acquiring a new customer. But when the SaaS customer cancel subscription before the customer acquisition cost is recovered, it becomes a point ...

Customer suddenly ghosted you? Get strategies to reignite the spark in your relationship here.

Churn is supposedly the new buzz in the market, and why wouldn’t it be? While reducing the SaaS churn rate might seem like a big undertaking, it is also the one that is worth giving a prioritization.   As ...

Like every other business, SaaS businesses have their good days as well as bad days. When the companies are doing good in their efforts for customer acquisitions, the half of the story turns out to be valuable for them. But until the holistic pict...

Research studies show that customer retention is the main growth pillar for products and services in the subscription economy. We all know that there is intense competition in the SaaS market. In such a market, customers are free to select any pro...

What does customer churn reduction mean? Before we learn about the top things that CSMs need to arrest churn, we need to understand that churn is of utmost importance as it helps us assess why customers leave and how it impacts the business, so, c...

As a SaaS provider, you already know the importance of measuring your churn rate. Churn is the measure of the number of customers, users, revenue, or other factors moving out of a group over a period of time. Most of the time, it is a measurement ...

Churn is a simple concept but seems to be complicated. This is because of two reasons: 1) it is a vital instrument to understand if your business is doing well and 2) someone wants to get paid to make it appear complicated. This article is to simp...

Customer health score is allotting scores to customers based on certain aspects of output. Check the customer health model and what is a good health score.

The cost of acquiring a new client is 5–25 times more than retaining a new one. Therefore, if you are looking to grow a successful SaaS business, you have to manage churn. A high churn rate provides a general perception of unsatisfactory service...

Here is your chance to learn everything about negative churn in the SaaS industry.