Customer Success Intelligence

Understand what SaaS value proposition means and how it can impact customer retention. The essential guide to SaaS value proposition for company growth.

A deep understanding of SaaS growth levers can take your business to the next level. Here are 2 growth levers that will help achieve overall business growth

Learn how to utilize customer love to achieve business success. Here are top benefits and best practices that will bag you the love of a customer in no time

The Rule of 40% is a metric to determine the health of SaaS businesses using revenue growth & profitability. Find out how.

The importance of having a milestone for completing a task can rarely be over-emphasized. Until you have a goal in mind, the overall steps needed for completing a task seem to be meaningless. And when the process of reaching that goal turns into a...

Let us look at some ways through which you can generate leads and acquire the first 100 customers for your B2B SaaS business in 2022.

Let’s get it straight – the one thing common between freemium or free trial is that none generate revenue. Before we dive into what both terms mean, it makes more sense to know what it is not. With a heavy heart, accept the fact that neither o...

Who is a Renewal Manager? And what are some of their top roles and responsibilities in the B2B SaaS sphere? Read on.

The SaaS industry has seen a huge upsurge in the past decade. There have been massive shifts in all areas of businesses from on-premise to cloud solutions. All the business processes, be it marketing, sales, CRM, to even product development have s...

Revenue recognition is not that straightforward in a subscription-based business model. For a traditional revenue model, the forecasting job is quite simple and easy. You sell a product for $10 and your revenue is $10. As simple as that. But for a...

The school of marketing teaches you the subtle art of enticing and converting prospects. In the SaaS industry, the whole ball game is about turning a prospect into a potential, loyal brand advocate. Your existing client base is more like a lucrati...

Customer Attrition, in simpler terms, is the loss of a customer from an organization. It is similar to churn, customer turnover, and customer defection.